# Berraco Studio

> Digital product agency in Almería, Madrid, and Miami. From idea to growth: strategy, branding, design, websites, apps, and AI.

Berraco Studio is a digital product agency founded by Ignacio García-Fontecha; Jose Bao and Carlos Sáez have been his equal partners almost from the start. It works out of Almería, Madrid, and Miami (Spain and the US), in Spanish and English.
Its goal with every client is to understand the product and its industry like true experts, and it comes in at any stage: idea, design, build, or growth.
We answer for the result, not just the deliverable: if we build a website, we answer for whether it converts; if we design a product, for whether it works once it’s built.
Tagline: “Your idea, berraco-style.”

## Team
Nacho founded Berraco. Jose and Carlos jumped on board almost from day one, and today the three of them own it equally.
- Nacho (Ignacio García-Fontecha): Founder & partner · Product, UX/UI, web, and SEO/GEO.
- Jose (Jose Bao): Partner · Product & UX/UI.
- Carlos (Carlos Sáez): Partner · Project management.
- Curra, the studio’s dachshund: chief wellness officer.

## Services
- **Berraco Studio** (stage: Idea & shape): Product strategy, positioning, brand, tone and voice, and design for apps, SaaS products, and platforms, from research to a design system ready for development. Includes: Product research & strategy, Positioning, tone & voice, Information architecture & flows, UX/UI in Figma, Design systems with tokens, Prototypes & motion, Brand identity.
- **Berraco Build** (stage: Build): Design and development of websites, apps, and web apps, with SEO/GEO and CRO from day one: Astro, Webflow, Framer, or WordPress for websites; Next.js, Supabase, and React Native for apps. Includes: Apps & web apps with Next.js, Supabase, and React Native, Web design & art direction, Development with Astro, Webflow, or Framer, Technical SEO, GEO, and structured data, Core Web Vitals: Lighthouse 90+, Multilingual sites & migrations with redirects, Animation with GSAP and three.js.
- **Berraco Grow** (stage: Launch & growth): A monthly growth retainer: Meta and Google ads, ad creative, campaign landing pages, iterative CRO, and monthly reports. Includes: Meta Ads & Google Ads, Campaign creative, Campaign landing pages, Iterative CRO, Monthly reports.
- **AI** (stage: Every stage): AI throughout the process, and inside the product when it makes sense: agents and automations, AI features in apps, and generative images and video. AI suggests; a person decides. Includes: Agents & automations with n8n, AI features inside apps, Generative images & video, Content with AI avatars.

## Products (apps, web apps, and systems, with full case studies)
- [HULA](https://www.berraco.studio/en/work/hula/) (2018–2026, Barter app · In-house product): HULA is an app for swapping stuff with your neighbors, no money involved, and a project owned by Berraco’s partners. In 2020, its first version earned United Nations recognition as the Most Technically Developed Solution in the Circular Economy Challenge. In 2026 we relaunched it: the app in beta testing, a website in three languages, city pages, and legal pages ready for the App Store, all gearing up for the Zurich launch.
- [Ikorya](https://www.berraco.studio/en/work/ikorya/) (2026, SaaS web app with AI): Ikorya is a web app that walks anyone through turning scattered memories into a coffee table book of around thirty pages, say, about a loved one’s life. We designed and built the whole product: a guided interview with voice notes, an editable timeline, AI writing and images, automatic layout, a 3D viewer, and PDF export. These are family stories, so privacy was designed and tested before the pilot opened.
- [Páez Aduanas](https://www.berraco.studio/en/work/paez-aduanas/) (2026, AI agent system + avatar): Páez Aduanas, a customs brokerage in Almería founded in 1928, wanted to talk on LinkedIn about what really moves its industry, without putting its reputation on the line over a regulation gotten wrong. We built six AI agents that read the official regulations, decide what’s worth talking about, and leave three scored, fact-checked drafts on a dashboard. The system never publishes. For its EXPORT ASIA event, we also created Celia, an AI-generated host.
- [InfoAdex](https://www.berraco.studio/en/work/infoadex/) (2025–2026, Internal product + AI): InfoAdex is the go-to source on advertising activity in Spain: it collects and analyzes all the advertising in the country’s media. Its day-to-day work runs on internal tools that took at least a year to master. We lead UX/UI design and product management on the project that’s rebuilding them, with AI built in.
- [Carnival](https://www.berraco.studio/en/work/carnival/) (2018–2019, E-commerce + 3D tool): Carnival Cruise Line only sold its merch in the onboard shops. It wanted to reach customers before and after the cruise, and to take on the custom apparel that was crushing it on Etsy. We designed a mobile Shopify store hooked up to a 3D lab where every customer makes their own T-shirt.
- [FIU Thrive](https://www.berraco.studio/en/work/fiu-thrive/) (2023, Health app · Design system): FIU Thrive is Florida International University’s AI-powered platform for health and social care screening, coordination, and management. When we came in, the project was already underway, but it was missing clarity and shape: we took its design system and turned it into a five-level one, from tokens to screens.
- [Las Fantásticas Aventuras](https://www.berraco.studio/en/work/ford/) (2015, Interactive campaign): Las Fantásticas Aventuras (“The Fantastic Adventures”) was the Ford Focus launch campaign for Latin America, inspired by the “Choose Your Own Adventure” books. On a custom Tumblr, the audience pitched what happened next, and their ideas were filmed, one by one, until they added up to an epic, surreal adventure.
- [Tahulla](https://www.berraco.studio/en/work/tahulla/) (2026, Our own product · Agtech): Tahulla is Berraco’s own product: an assistant that logs farm paperwork. The farmer sends a photo of a document, a voice message, or a text over WhatsApp, and it gets written into the Excel sheet, the Drive, or the software the business already uses. Before designing anything, we dug deep into who we’re selling to and found out they’re not digital laggards: they already keep records—they just do it twice.

## Live websites
- [NÜWA](https://nuwa.life) (2026, Therapy center): Website for a therapy and movement center in Almería, with its own design system.
- [El Capricho](https://www.inmobiliariaelcapricho.es) (2026, Real estate agency in Madrid): Flat fee, listings managed from Notion, and appointments that create the contact on their own.
- [TeamSystem | Quipu](https://getquipu.com) (2025–2026, Invoicing SaaS): Website for invoicing and cash management software: CRO, a rebrand, and versions in English, French, and Catalan.
- [Kite Burger](https://www.kiteburger.com) (2025–2026, Burger joint): Website for a burger joint in Almería and Granada, with the menu and online ordering.
- [El Cable Inglés](https://www.elcableingles.com) (2025, Tapas bar): Website for a tapas bar in Almería, with games where you win free tapas.
- [MasLeads](https://www.masleads.es) (2025, B2B lead platform): Brand and website for a B2B lead platform: qualified leads, powered by AI.
- [Sipay](https://sipay.es) (2025, Payments fintech): Upgrades to a payments fintech’s website: a multilingual menu, animated badges, and a form hooked up to Zoho CRM.
- [Tanzania Life](https://tanzanialifeviajes.com) (2024–2026, Safari travel agency): Private safaris and custom trips across Tanzania, with an animated route map.
- [BMasteu](https://www.grupobmasteu.com) (2024, Appointment setting & consulting): Corporate website for a phone appointment-setting and sales consulting group.
- [The Unique Poster](https://theuniqueposter.com/es/) (2024, Poster e-commerce): Online store for custom posters and framed prints.
- [Array Media](https://www.arraymedia.com) (2024, Real estate media): Website for a photography and media company that serves the real estate industry.
- [Cocowi](https://cocowibrand.com) (2023, Cap e-commerce): Online store for a cap brand.

## Awards
- United Nations · Unite Ideas, Circular Economy Challenge 2020 — Most Technically Developed Solution (case study: [HULA](https://www.berraco.studio/en/work/hula/))
- National ADDY Awards · Silver, Consumer Website (case study: [Las Fantásticas Aventuras](https://www.berraco.studio/en/work/ford/))
- ADDY Awards · Best of Show, Online/Interactive (case study: [Las Fantásticas Aventuras](https://www.berraco.studio/en/work/ford/))
- ADDY Awards · Gold, Interactive Branded Content & Entertainment (case study: [Las Fantásticas Aventuras](https://www.berraco.studio/en/work/ford/))
- ADDY Awards · Gold, Interface and Navigation (case study: [Las Fantásticas Aventuras](https://www.berraco.studio/en/work/ford/))
- ADDY Awards · Gold, User Experience (case study: [Las Fantásticas Aventuras](https://www.berraco.studio/en/work/ford/))
- Awwwards · Site of the Day (case study: [Las Fantásticas Aventuras](https://www.berraco.studio/en/work/ford/))
- FWA · Site of the Day (case study: [Las Fantásticas Aventuras](https://www.berraco.studio/en/work/ford/))
- FWA · Mobile of the Day (case study: [Las Fantásticas Aventuras](https://www.berraco.studio/en/work/ford/))

## FAQ
### What is Berraco Studio?
Berraco Studio is a digital product agency. We jump in at any stage of a product, from idea to growth, with one goal: to understand it like true experts in its industry. We design and build websites, apps, and platforms, and then we grow them with ads, creative, and CRO. We work out of Almería, Madrid, and Miami.

### Why are you called Berraco?
Berraco is a Spanish slang word for something very powerful, something that stands out above the ordinary. It is what we try to make every product we work on.

### What’s the difference between a product agency and a service agency?
A service agency does whatever you ask it to. We start by learning your industry and your product with everything you know, and then we tell you what needs doing, even if it’s not what you came in asking for. And we own the result: if we build you a website, we’re on the hook for making it convert.

### What technologies do you work with?
We design in Figma. Websites: Astro, Webflow, Framer, or WordPress, depending on what each project calls for. Web apps: Next.js and Supabase. Native apps: React Native and Expo. We animate with GSAP and three.js, automate with n8n, and use Claude as our main AI model.

### Do you do SEO, GEO, and AEO?
Yes, from day one and on every website: technical SEO, schema.org structured data, Core Web Vitals with a Lighthouse score of 90+ at minimum, and content built so search engines and AI assistants understand your site and can cite it.

### Do you use AI?
Yes, throughout the whole process and, when it makes sense, inside the product itself: agents that suggest content, apps that write, or generative video. House rule: AI suggests, a person decides. Nothing gets published on autopilot.

### How much does a project with Berraco cost?
It depends on the scope. Yeah, we hate that answer as much as you do. Tell us what you need in the form and we’ll send you a proposal with scope, phases, timeline, and price.

### Do you work with companies outside Spain?
Yes. We work in Spanish and English, remotely, with clients in Spain and beyond.

### Do you keep working on the website after launch?
Yes. With Berraco Grow, your website keeps getting better every month with ads, landing pages, CRO, and reports. We also handle technical maintenance.

### What do you need to get started?
A brief, even a short one: what you need, where things stand, when you need it by, and a ballpark budget. The contact form asks you all of it in a minute.

## Pages
- Home: https://www.berraco.studio/en/
- Work (products and websites): https://www.berraco.studio/en/work/
- Studio (team, method, and FAQ): https://www.berraco.studio/en/studio/
- Contact (project form): https://www.berraco.studio/en/contact/
- Game: https://www.berraco.studio/en/game/ (Berraco: The Adventure, a point-and-click adventure game (in English and Spanish); finishing it gives you a unique code for 5% off your project)
- Full version of this summary, with every case study in full: https://www.berraco.studio/en/llms-full.txt
- Versión en español: https://www.berraco.studio/llms.txt

## Contact
- Project form: https://www.berraco.studio/en/contact/
- Email: nacho@berraco.studio