Las Fantásticas Aventuras: Choose Your Own Ford Adventure
An award-winning interactive campaign for Ford Focus launch in Latin America, where users chose the story's direction. Their suggestions were filmed, creating an epic, surreal adventure that drove 551K site visits and 7,401 unique stories.
Reinventing Interactive Storytelling
Ford Focus launch campaign focused on the Latin American market. The campaign was inspired by "Choose Your Own Adventure" books, and through a customized Tumblr site, users were able to choose the continuation of a story.
The suggestions were filmed and, one by one, they composed a totally epic and surreal adventure. Besides the chosen main idea of continuing a story, we also shot "homemade" alternative stories. The campaign was a massive success, becoming one of the most awarded digital campaigns of the year.
Creating Cinematic Interactive Content at Scale
The challenge was to create a platform that could seamlessly integrate user-generated story choices with professionally filmed content, while maintaining a cinematic quality and keeping users engaged throughout the experience.
Creative & Technical Requirements
We needed to design a custom Tumblr that could showcase a series of user-inspired films for the Ford Focus release. The interface had to be clean, motion-driven, and have a cinematic flavor, with each chapter written by different users on the website.
The platform had to work seamlessly across desktop and mobile devices, allowing users to both consume content and contribute their own story suggestions. Every interaction had to feel fluid and encourage continued engagement with the campaign.
A Custom Interactive Platform
We created a custom Tumblr experience that combined cinematic video content with interactive storytelling, allowing users to shape the narrative while maintaining high production quality.
Desktop Interface
A clean, motion-driven interface that showcased video content with cinematic flair. The design emphasized the video experience while providing clear navigation and story selection options.
Video Showcase
Each story segment was presented with high production value, creating an immersive experience that kept users engaged and encouraged them to continue the adventure.
Story Navigation
Users could easily navigate through different story branches, seeing how their choices shaped the narrative and exploring alternative paths.
User Contribution
A streamlined interface allowed users to submit their own story suggestions, making them feel like active participants in creating the campaign content.
Mobile Experience
The mobile interface was optimized for touch interactions and smaller screens, ensuring the cinematic experience translated perfectly to smartphones and tablets.
Award-Winning Campaign
Las Fantásticas Aventuras became one of the most awarded digital campaigns of 2015, receiving recognition from major industry organizations for excellence in interactive design, user experience, and branded content.
ADDY Awards - National
- Silver - Consumer Website
ADDY Awards
- Best of Show - Best in Online/Interactive
- Gold - Interactive Branded Content & Entertainment
- Gold - Interface and Navigation
- Gold - User Experience
Awwwards
- Site of the Day
Favourite Website Awards (FWA)
- Site of the Day
- Mobile of the Day
Driving Engagement and Purchase Intent
The campaign exceeded all expectations, generating massive engagement, thousands of user-created stories, and a significant lift in purchase intent for the Ford Focus in Latin American markets.
Site Visits
Total site visits throughout the campaign, demonstrating strong audience interest and engagement with the interactive experience
User Stories
Unique stories created by users, showcasing deep engagement and active participation in shaping the narrative
Purchase Intent
Lift in purchase intent, proving the campaign's effectiveness in moving consumers closer to buying the Ford Focus
Awards
Total awards won including Best of Show, multiple Gold awards, and recognition from Awwwards and FWA
Content Quality
Maintained high production value throughout, creating a premium branded experience that elevated Ford's positioning
Cross-Platform
Delivered consistent, high-quality experience across desktop and mobile, including Mobile of the Day recognition
Let's Create Engaging Interactive Experiences
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